Baring it all for the sake of good television, Heidi Klum will appear naked in advertisements for the forthcoming season of "Project Runway."
According to The Hollywood Reporter, the 38-year-old will strip down as part of the Lifetime network's push to promote the 9th season of the fashion competition.
Lifetime's president, Nancy Dubuc, said this is an effort to move away from the network's current "women in peril" programming to focus on more "brazen, strong, confident and sexy" examples of "contemporary women."
In a final dash to grab the public's attention, the newly-appointed head honcho added, "it's Heidi F---in' Klum."
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